Sustainable Narratives
Creating an impactful and lasting message about how the choices we make today can affect tomorrow. Through human, social, economic and environmental efforts these brands tell their sustainable stories with creativity and an incredibly simple message; everyone has a part to play.
At Dashing we take every effort to reduce our carbon footprint with various initiatives that stretch from our design proposals through to our in house methods and logistics choices as well as committing to charitable efforts in the community. For further insights into creativity through sustainability in retail environments take a look at the highlights from our recent Dashing Inspires series.
Anya Hindmarch - I Am A Plastic Bag
As part of London Fashion Week (February 2020) renowned and socially conscious designer Anya Hindmarch joined forces with Studio XAG to highlight the horrors that single use plastic has on our environment. Hindmarch closed her 3 stores for 4 days and filled them with more than 90,000 plastic bottles. In keeping with the green message at its core the window graphics were produced with eco-friendly materials.
Photography: Melvyn Vincent, Lucy Stewart
VB Solar Exchange
Victoria Bitter recently partnered with Clemenger BBDO to deliver an innovative, green campaign that sees solar power being exchanged for beer. Executed across multiple channels, VB’s solar exchange utilises dynamic OOH billboards on highways nationwide that automatically displays how much beer Australians could be earning based on the weather in each state.
Source: https://www.bandt.com.au/clems-melbourne-vb-are-letting-you-swap-excess-solar-power-for-a-slab-of-beer/
Converse Renew Canvas
2019 saw Converse open a pop-up in London’s Kings Cross to spotlight their footwear made from recycled plastic bottles. A holistic green campaign the activation transformed the space into an educational tool and platform to demonstrate how plastic can be given a new lease of life. The build itself was also designed to be repurposed and recycled too - showing how retail displays can be planned with minimal wastage, whilst showcasing environmentally-friendly products.
Source: https://frameweb.com/project/converse-renew-pop-up-london
Macca’s 1000th Restaurant
In December 2020 McDonald’s opened its 1000th Aussie restaurant in Kilsyth, Vic, marking this milestone with a first of its kind - a sustainability flagship that operates with 100% renewable energy. With 25 core sustainability initiatives including the recycling of Happy Meal toys it has since looked to trial a front-of-house waste recycling system. An incredible initiative that Macca’s hopes to replicate at scale.
Source: https://insideretail.com.au/sectors/mcdonalds-launches-sustainability-flagship-in-australia-202012
Adidas X Parley
Collaborating with Parley for the Oceans since 2015, Adidas X Parley’s latest partnership coincided with an END Clothing collection launch. Their mission for our oceans aims to prevent plastic pollution. Their outcome: clearing up ocean plastics and transforming them into sportswear. This activation was also created using only FSC certified timber.
Photography: James North
Coles, Moonee Ponds - Concept Store
In March 2021, Coles transformed its Moonee Ponds flagship into a sustainable dream. Described as a “true store of the future” with “never-before-seen supermarket innovations” their mission was to create an “unrivalled in-store foodie experience to make supermarket shopping healthier and more sustainable”.
The Moonee Ponds store is filled with refill stations dispensing laundry soaps and household detergents from Aussie brands Omo and Surf, which the company says is a first for Unilever in Australia.
The flagship opened as part of Coles’ commitment to be powered by 100% renewable electricity by the end of the financial year of 2025, and for it to have net zero greenhouse gas emissions by 2050.
Source: https://www.broadsheet.com.au/melbourne/food-and-drink/article/coles-opens-flagship-sustainability-focused-concept-store-moonee-ponds-today
Patagonia
An industry leader in the sustainable clothing market, Patagonia belong to both the Sustainable Apparel Coalition and 1% For The Planet, with a target for the global business to be carbon neutral by 2025. Creating a series of awareness videos on how they have tackled the problems that face their production and workforce processes highlights both the enormity of the task ahead and the huge strides that working collaboratively can achieve.