syd | mar | 22
A look at some of the best creative retail displays from the first quarter in Dashing HQ’s Hometown of Sydney. As brands navigate the post-lockdown world, common threads of freedom, travel & escapism have created a fantasy landscape that is pushing the creativity in the physical store space.
Maximalism has come into play in a big way, making the consumer feel smaller through oversized objects, as the country resumes global travel and the world outside of our WFH desks becomes our playground once again.
David Jones
Wonderworld
Creating a fully immersive store campaign around travel using a combination of laser cut wooden details, paper, fabrics and natural finishes to evoke a feeling of the ‘retro traveller’. The store windows display full size modes of transport (trains, planes, boats, even a hot air balloon) with mannequins frolicking through the landscapes enjoying their new found freedom. The recently renovated level 8 space has been reimagined once again post Christmas shop-in-shop as the Wonderworld gallery; championing artworks by homegrown talent Kate Ballis as well as housing a travel ‘souvenir shop’ and a Penfolds ‘terminal’ bar.
Louis Vuitton
Virgil Pop Up
Acting as a memorial to the late great Virgil Abloh, the monolithic figure that spanned two floors of the pop up space on the corner of Pitt St & King Street imposes the sense of reimagination that he brought to the brand through his first rainbow & psychedelic themed collection for LV. Although a shoppable space the brand boxes stacked high to create interior walls added to the feeling of a commemorative monument - with the slogan ‘Virgil was here’ echoing through the space.
Burberry
Sydney Flagship
Dashing were excited to partner with Burberry on producing and installing their latest showstopper in the Sydney flagship store; creating a giant 3D printed mountain range finished with a metallic silver that seamlessly rises out of the marble entrance walkway.
Other areas of the retail store include fantastic use of digital screens and the original features of the buildings previous life as a bank still as imposing as ever.
